CEO of Schmart Marketing, Dan Gregory says 'creativity is the most critical skill required for the 21st century'. How do we skill up and stay ahead of the game in terms of knowledge? The Gruen Transfer regular, Dan Gregory from The Impossible Institute, talks to Get Schmart at the 2012 Schmart Marketing Conference about the challenges faced by marketers in the next 6-12 months. This emphasises the importance of our work and its impact on the mindset in corporate Australia. Check out our corporate workshops here!
Edited by Gary Friedman
Creativity starts here!